This past weekend, many families and friends gathered together to give thanks during the holiday season.

However, according to the National Retail Federation (NRF), food and fellowship was not the only thing on the minds of Americans.

Each year, retailers everywhere prepare for the one of the biggest shopping weekends of the year following Thanksgiving, Black Friday and Cyber Monday.

In recent years, the sales have even begun to include Pre-Black Friday sales, which can start over a week in advance of the actual day.

We believe Thanksgiving should be a time of fellowship and showing thanks, in addition to honoring family traditions.

While some families may find it joyful and exhilarating to shop together during the holiday, others may enjoy time alone at home.

There is no right or wrong answer.

Last year, 164 million consumers planned to shop through Black Friday and Cyber Monday, with the same 164 million or 69 percent planned for 2018.

The release said 26 percent of individuals who participated in the NRF survey simply enjoyed shopping over the holiday weekend as a tradition.

Additionally, 65 percent were looking to take advantage of sales and promotions.

However, the conflict may occur based on the early onset of sales for those who enjoy a traditional evening Thanksgiving dinner and wish to participate in the rush of the sales.

In recent years, online shops have ramped up their Black Friday sales to accommodate those who wish to still shop wherever they are or without leaving the comfort of home.

Many retailers kicked off sales as early as 3 p.m. Thanksgiving Day.

“The survey found that of those planning to shop during the long holiday weekend 21 percent (34 million) plan to shop on Thanksgiving Day, but Black Friday will remain the busiest day with 71 percent (116 million) planning to shop …” said the release.

Regardless of how you chose to spend your holiday weekend, finding your own individual meaning in what you do should be the most important aspect.